The question of whether or not a business needs to utilize today’s Social Media platforms to further the success of their bottom line is one that is asked frequently. Whether or not it ACTUALLY brings value is another. Many business owners have various views towards implementing the practice/service into their business model. Some just don’t understand how vital Social Media is for the betterment of their business. This increases engagement with not only the world who may serve as potential customers or brand ambassadors, but especially for their loyal fans and customers. Continue reading as we further explain why your business needs to have Social Media as an effective element towards the success of your business.
Quite frankly, it doesn’t matter whether or not you feel adding social media to your business is a great decision or not. According to the Pew Research Center as of 2013 “…72% of online adults use social networking sites. Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older internet users in recent years.” Social networking is one of the fastest growing media segments that businesses are now using to reach out to their current and potential clients on a daily basis. Numbers don’t lie. Take a closer look at the infographic at the bottom of this post for more statistics on the top social media sites out there.
Thanks to the awesome decision made by business owners around the word who utilize social media in their business, they are able to be found not only on the social platforms by which they are present, but they’re also able to be found on top ranking search engines such a Google, Bing and Yahoo. This draws more attention to your website, products and services available online. The more participation and engagement you create the more visibility, income, and brand equity for your business.
Let’s put it this way. Social media is a FREE platform that allows people to interact with you for FREE. Yup. That’s right, FREE! To further enhance your presence, you can invest time to engage on various social media platforms and pay as little or as much as you want to create ads. These acts will broaden your reach and help you achieve your business goals. As a result of such actions, you gain loyal customers, a larger reach, increased revenue and so much more. No more long searches and an entire chase to find and interact with your brand. Social Media makes it HAPPEN!
So, do YOU have any hesitation about using Social Media in YOUR business or personal life? Have any questions? Or maybe you have some new Social Media statistics that you’d like to share! I’d love to read about it. So, leave me a comment below and let’s talk people!